How to Unlock DAF Gifts in Peer-to-Peer Fundraising
Accepting Donor Advised Fund (DAF) gifts in peer-to-peer campaigns used to be impossible. There was no way to instantly capture donor information and ensure gifts were credited to the right fundraiser or campaign. This meant nonprofits were missing out on a crucial revenue stream in one of their most community-driven fundraising channels. That’s no longer the case. The American Cancer Society, an organization deeply invested in peer-to-peer fundraising, has unlocked DAF giving by adding DAFpay—Chariot’s DAF payment option—to their TeamRaiser donation forms. Now, donors can seamlessly contribute via their DAFs, and nonprofits can properly track and steward these gifts. Join Mitch Stein from Chariot and Jay Jump from ACS to learn how they made this game-changing shift, the impact they’re seeing, and the strategic adjustments they’ve implemented to maximize DAF giving in their P2P campaigns.
