Front-line P2P fundraising has rapidly evolved. Balancing relationship-building with data-driven strategy, personalization and technology fluency. Yet too often, a disconnect remains between fundraising staff in the field and the tech teams designing the platforms meant to support them.

This interactive session explores how organizations can break down communication barriers between these two critical functions to create smarter tools, stronger engagement strategies, and better donor experiences.

Topics include how fundraising staff are actually using (or not using) current platforms, the untapped features or integrations they wish they had, and how tech teams can better align roadmaps with front-line needs.

Whether you’re in tech or fundraising, this session is designed to spark dialogue, challenge assumptions and encourage ongoing collaboration.

Expected Outcomes for Attendees
A deeper understanding of the challenges and priorities of front-line fundraisers in 2025
New ideas for aligning platform development with fundraising goals
Insights from organizations successfully bridging the communication gap