Blackbaud is honored to welcome Marcie Maxwell, Executive Director of the Peer-to-Peer Professional Forum, to bbcon! In this forward-looking session, Marcie will share the latest trends in peer-to-peer fundraising and how organizations can embrace change while preparing for the 2026 event season.  With over two decades of experience in P2P fundraising strategy and campaign innovation, Marcie will explore the shifts shaping supporter behavior, event formats, and engagement models. You'll learn how to adapt your approach, refresh your strategy, and drive greater participation and revenue in your P2P programs using tools like Blackbaud Luminate Online and Blackbaud TeamRaiser.  Whether you're managing walks, rides, virtual challenges, or DIY campaigns, this session will equip you with insights and actionable tips to stay ahead in a rapidly evolving landscape.  

Three Things Attendees Will Take Away from This Session:  
-Key peer-to-peer fundraising trends and what they mean for your 2026 planning 
-Creative engagement strategies to evolve your campaigns
-Tips for leveraging Luminate Online and TeamRaiser to drive stronger outcomes