Joanna Gaines once said “The key to making a house feel like a home is to fill it with things you love and that tell your story.” That’s exactly what we did when we relaunched Defeat ALS Your Way on LO/TeamRaiser. We didn’t just create a DIY fundraising platform—we built a true home for supporters where their passion and ALS stories could live and thrive.

In this session we’ll take you through our 18-month journey of reimagining DIY fundraising from designing an intuitive UX and developing the right technology to crafting a strategy that truly connects with fundraisers. Learn how the right mix of UX development and storytelling can transform engagement empower participants and drive real results in the fight against ALS.