Unlock the secrets behind donor behavior with our session, "Donor Actions Decoded: A/B Testing Insights for Better Donation Forms." Dive into the world of A/B testing and discover how small changes can lead to significant improvements in donation form performance. This session will present real-world examples and data-driven insights from recent A/B tests, highlighting what works and what doesn't when it comes to engaging donors and maximizing contributions.  Learn how to design effective A/B tests, interpret results, and apply findings to optimize your donation forms. Whether you're a seasoned fundraiser or new to the field, this session will equip you with practical strategies to enhance donor experience and boost your fundraising efforts. Join us to decode donor actions and transform your donation forms into powerful tools for success.