Many donors show up strong during the holiday season—but what if that generosity didn’t have to hibernate until next December? This panel brings together sector leaders from charities that have cracked the code on donor retention. You’ll learn the systems, segmentation tactics, and storytelling rhythms that keep supporters engaged from January through December. Real case studies show how personalized outreach, timely impact updates and other strategies can transform a one-time gift into ongoing commitment. Attendees will leave with the know-how to build continuous giving programs .

Key Takeaways:

• Data That Drives Loyalty: Why segmenting and analyzing donor patterns is key to identifying who’s ripe for deeper engagement.
• Storytelling Doesn’t Take a Holiday: How to build ongoing, emotionally resonant communication throughout the year that builds connection and trust.
• From Transaction to Relationship: How you can offer a mix of meaningful touchpoints - volunteering, advocacy, peer-to-peer campaigns—to convert transactional gifts into emotional investments