Let’s be real - if your content isn’t stopping thumbs, it’s getting scrolled past, so how can nonprofits break through the noise and connect with Gen Z? This session is your crash course in creating TikToks (and Reels, and Shorts) that actually do numbers, with real examples from Oregon Zoo and other organisations standing out on social channels. We’ll break down what makes content pop, how to ride the algorithm instead of fighting it. Expect trends, tips and a fresh perspective to help your content shine where it matters most. 
 
Key takeaways:
•    Learn what makes content perform across social media platforms.
•    Find out how to use trends, audio and storytelling to your advantage.
•    Know how to create unforgettable social content with small spend but big reach, giving you confidence in the tools to win at TikTok.