Nonprofits today face a unique marketing challenge: How do you deliver personalized, impactful messages to supporters—without exhausting your team or your resources? In this session, we’ll explore how the integration between Blackbaud Raiser’s Edge NXT® and Constant Contact helps organizations solve that challenge—easily and at scale. Attendees will learn how seamless two-way synchronization enables targeted outreach to both constituent and non-constituent contacts, how campaign performance data flows directly into Raiser’s Edge NXT for actionable insight, and how AI and automation simplify the path to smarter engagement. You’ll also discover how Constant Contact goes far beyond email. From SMS and social posts to surveys, sign-up forms, and automated journeys, the platform equips nonprofits with a full omnichannel marketing toolkit—complete with drag-and-drop design, built-in Canva integration, and smart segmentation tools to drive relevance and results. Whether you’re welcoming new donors, re-engaging lapsed supporters, or scaling communications across multiple locations or departments, this integrated solution turns data into action and communication into measurable impact.

Learning Objectives

1. Understand how seamless two-way synchronization enables targeted outreach to both constituent and non-constituent contacts

2. Identify how campaign performance data flows directly into Raiser’s Edge NXT for actionable insight, and how AI and automation simplify the path to smarter engagement