Blackbaud Raiser’s Edge NXT® / Holistic Database Maintenance for CRM Excellence

Unlock the full potential of your CRM by embracing a proactive, user-centric approach to data hygiene. This workshop introduces design thinking strategies tailored to the unique behaviors and needs of different CRM personas. More than a one-time cleanup effort, database decisions should be fluid—continually adapting to evolving user needs, behaviors, and system demands.

Learning Objectives

1. Identify user habits that shape data quality
2. Create targeted training programs that address recurring data-entry errors
3. Foster consistency through intuitive design and continuous improvement

Products
Blackbaud Raiser’s Edge NXT®