"Nonprofits and other mission-driven organizations know that sending more emails isn’t the answer—it’s sending the right message, to the right person, at the right time, and on the right channel. This session explores how the integration between Blackbaud Raiser’s Edge NXT® and Constant Contact empowers nonprofits and NPOs to plan, execute, and measure multi-channel campaigns that truly drive results. Attendees will learn how data from Raiser’s Edge NXT supports smarter segmentation and personalized outreach—not only to constituents, but also to nonconstituent contacts—across email, SMS, social media, and more. Performance insights flow directly back into Raiser’s Edge NXT, providing clear visibility into engagement and outcomes. With tools like AI-generated content, dynamic segmentation, and built-in integrations such as Canva and BrandKit, teams of any size can quickly create polished, on-brand campaigns across channels. Constant Contact’s intuitive design and automation paths help nonprofits cultivate relationships, boost donor retention, and reduce the lift of managing campaigns.

For organizations managing multiple locations or departments, Constant Contact’s multi-account capabilities support consistent messaging, coordinated campaigns, and greater visibility across your entire network.
Designed for nonprofits and NPOs looking to modernize their outreach strategy, this session offers a clear path to executing more effective, data-driven, multi-channel fundraising campaigns—without adding complexity."