As organizations increasingly turn to AI for efficiency and insight, the foundation for success is clear: accurate, integrated data. This session explores why connecting your data ecosystem isn’t just helpful, it’s essential. We’ll examine how clean, unified data directly powers AI outcomes, with real-world examples highlighting differences in performance and engagement when data is siloed versus connected.
We'll also explore key trends making data-driven decision-making more critical than ever, such as tightening budgets, the growing reliance on individual giving, and increasing staff turnover. With institutional knowledge at risk and donor relationships in flux, connected data ensures your AI tools and your team know where to focus time, energy, and resources.

You’ll walk away with a deeper understanding of:
•    Why integrated data is the cornerstone of any AI strategy
•    How poor data quality can sabotage even the best AI tools
•    What a connected RENXT instance looks like — with and without full data integration
•    How to preserve relationships and prevent missed opportunities in a changing fundraising landscape