Based in Phoenix, Arizona, Sunshine Reinken Watson is part of the Consulting Services team at Barker & Scott Consulting, supporting organizations around the world. Drawing from over 15 years of experience in donor database management and fundraising technology leadership at Phoenix-area nonprofits, Sunshine now specializes in optimizing CRM systems, enhancing data accuracy, and developing data-driven fundraising strategies. A two-time recipient of the Robert C. Hernandez Award of Excellence, Sunshine is an active member of the Blackbaud Community and various user groups.