Many organizations invest in Raiser’s Edge NXT but struggle to move beyond basic usage. At National Park Foundation, broad and sophisticated adoption became a strategic priority, not just a technology goal.

In this session, NPF shares how its team achieved strong engagement across roles by focusing on intentional change management, targeted training, and clear expectations around how Raiser's Edge NXT would be used day to day. Staff adopted the web interface for core activities including gift processing, querying, event tracking, and opportunity management, leading to stronger data quality and more consistent workflows.

Attendees will learn how focusing on adoption as an organizational initiative, rather than a system rollout, helped NPF maximize the value of its CRM investment and operate more efficiently as a data‑driven organization.

Who should attend
CRM administrators, advancement operations teams, and nonprofit leaders focused on improving system adoption and data quality