Successful campaigns depend on aligning the right prospects with the right asks—but many organizations struggle to move from data to an actionable campaign plan. This session will show you how a small investment in upfront strategy and planning, powered by Blackbaud Raiser’s Edge NXT and Blackbaud’s data intelligence tools, transforms guesswork into actionable, data-driven results. The best part? By streamlining your approach, you’ll save valuable time and spend more of it where it matters most: building authentic relationships with donors.

Discover how to leverage Prospect Insights, Prospect Insights Pro, and/or Blackbaud ResearchPoint™ to identify prospects with capacity and likelihood to give and build a realistic campaign giving table. Execute the plan by maintaining key prospect data, drafting campaign opportunities, and assigning fundraisers. Learn time-saving tips using generative AI tools to create opportunities, design cultivation plans, develop constituent profiles, and prepare for meetings. Additionally, take advantage of standard reporting tools to monitor progress during every stage of your campaign.

Tailored for organizations planning or running campaigns, this tips-and-tricks session focuses on repeatable workflows, smart decision points, and reporting tools that empower both campaign leaders and frontline fundraisers. Walk away with an adaptable campaign prospecting framework that fits your staffing, data maturity, and campaign goals using tools already in Blackbaud Raiser’s Edge NXT.