Online Giving: How Smarter Donation Forms Drive Conversion and Donor Value

Donation forms have evolved far beyond simple online transactions—and the right design choices can directly impact donor conversion, average gift, and long‑term sustainability. In this session, we’ll explore how Blackbaud Donation Forms are built to help organizations raise more, reduce processing costs, and create faster, more intuitive giving experiences for today’s donors.

You’ll learn when to use Standard vs. Optimized Donation Forms, how features like Intelligent Ask, recurring gift upsell, social sharing, and fee coverage drive measurable results, and what modern, high‑converting donation experiences look like in practice. 

Track
Digital Fundraising
Knowledge Level
Basic
Speakers