Data enters your system from a variety of sources: migration, online patrons, integrations, seasonal interns, and of course, long-term staff. Some people follow your organization's data-entry standards and some people don't even know those standards exist.

But the reality of "garbage in" does not mean that you are doomed to "garbage out." The hodge-podge of information living in Altru can still produce reports that are accurate and support data-driven decision-making. Your mailings can still reach the right people and have personalized salutations instead of "Dear ." You can still confidently answer when asked how many attendees you had last month or how many memberships were upgraded between last year and this year.

Join Knight Analysis & Solutions to learn strategies that will help ensure that your imperfect data can produce results that are as close to perfect as possible.