From Transactions to Relationships: Using Blackbaud AltruĀ® to Tell a Clear Constituent Story

Altru holds powerful data about our visitors, members, and donors, but many organizations struggle to turn that data into a clear, shared story across departments. In this session, I want to walk through practical, real-world ways to use Altru to connect ticketing, membership, and fundraising data into a more complete constituent journey.

Designed for everyone, this session focuses on approachable workflows, reporting habits, and cross-team alignment strategies that help organizations move beyond siloed transactions and toward relationship-based engagement. Attendees will leave with concrete examples they can adapt immediately. No advanced integrations or technical expertise required.

Track
Fundraising & Donor Management
Products
Blackbaud Altru
Knowledge Level
Intermediate
Speakers