AI doesn’t have to be complicated to be powerful. In this fast‑paced session, you’ll see how AI embedded in Blackbaud Online Giving helps you work smarter—without replacing the human touch. We’ll demo real features that help you identify the right donors to target, create and personalize giving content, automate timely outreach, and evaluate donation form performance.

We’ll also take a brief “behind the curtain” look at how these AI capabilities actually work—what’s happening under the hood, how data is used responsibly, and why thoughtful programming (not magic) makes these tools effective and trustworthy. Whether you’re just getting started with AI or ready to go deeper, you’ll leave with practical ideas—and peace of mind—for using AI to enhance online giving and drive better results in less time.