Schools rely on accurate, timely data across admissions, enrollment, advancement, and fundraising—but too often, critical student and family information lives in disconnected systems. Join us for this session to learn how Blackbaud’s Common Records Engine creates a shared, synchronized record between Blackbaud’s Student Management System and Raiser’s Edge NXT, helping schools operate as one connected community.

In this session, we’ll explore how the Common Records Engine automatically identifies, matches, links, and synchronizes student and family records across systems—eliminating duplicate data entry, reducing errors, and ensuring updates made in one place are reflected everywhere they matter. With transparent match‑and‑merge tools and a true two‑way sync, schools maintain control over their data while benefiting from seamless integration between education and advancement teams.