As data volumes grow and AI expectations accelerate, CRM architecture must evolve. This session breaks down how to design Blackbaud CRM as the core of a modern, connected architecture—extending into data platforms, analytics environments, and AI-driven workflows.

Explore key considerations including integration patterns, data strategy, and system extensibility—along with lessons learned from organizations building architectures that scale. Gain clarity on how to position CRM within a broader enterprise ecosystem while maintaining performance, governance, and trust.