As digital fundraising evolves, expectations around user experience and campaign creativity have grown far beyond standard giving forms. Donors expect interactive, mobile-first experiences, and fundraising teams need tools like leaderboards and challenges — without adding manual processes or disrupting CRM workflows.

In this session, we’ll explore how institutions are connecting Blackbaud with complementary campaign tools to deliver dynamic fundraising experiences while automatically syncing data back into Blackbaud. Rather than replacing your CRM, Advance enhances it as an integrated campaign layer that eliminates manual imports and reconciliation.

Alongside an institutional partner, we’ll share a real-world example of how their team paired Advance with Blackbaud to power more dynamic campaigns, drive engagement, and streamline operations.

We’ll cover:

• How to move beyond static giving forms to dynamic experiences with leaderboards, challenges, and campaign storytelling
• Creating a unified, mobile-first user experience across campaigns and giving days
  Automatically syncing gifts, donor data, and campaign information into Blackbaud in real time
• Reducing manual processes and reconciliation work for advancement operations teams
• Designing fundraising experiences that increase participation and engagement — without increasing staff workload

Attendees will leave with a clear framework for integrating complementary campaign tools with Blackbaud, modernizing their digital fundraising strategy, and delivering better donor experiences — all while protecting data integrity and operational efficiency.