With billions in matching gift funds left unclaimed in the sector each year, an effective employer matching gift strategy can provide a crucial boost to your fundraising. Join us as we cover how Phillips Exeter Academy moved beyond passive collection to a proactive, data-driven matching gift marketing strategy that targets the right donors with the right message at the right time.

In this session, we’ll dive into Exeter’s playbook for utilizing Blackbaud Raiser’s Edge NXT, in particular its AI-driven insights and advanced reporting, to transform employer data into actionable outreach. We will go behind the scenes of their multi-channel approach, including their successful "Match Like Megan" campaign, to show how they use social proof and hyper-personalized communication to drive conversions. By identifying alums at top matching companies, sharing the personalized 'impact math' that turns $100 into $300, and building a targeted young alumni strategy, Exeter shows exactly how to shepherd donors into impact.