Every institution faces alumni and donors who drift out of engagement. At Ripon College, the question wasn’t whether disengagement happens; it was how to identify it early, operationalize re-engagement, and measure progress in meaningful ways.

In this session, Ripon College and Almabase will walk through how advancement services, annual giving, and alumni engagement partnered to define what “lapsed” truly means in their CRM, build actionable segmentation, and create reporting frameworks that track movement across engagement stages.