Looking to turn a single campaign into a scalable fundraising engine?

Join this real-world case study to learn how Harry Chapin Food Bank partnered with WINK News to build March to a Million Meals—a media-driven, multi-channel campaign that has raised over $4 million since 2021 and more than $800,000 in 2026 alone, including donor-covered fees.

You’ll learn how we used JustGiving as the campaign hub to power a month-long peer-to-peer fundraising campaign, create a dynamic real-time thermometer, and integrate donor engagement directly into live TV broadcasts. What started as a scrappy workaround—manually updating graphics between newscasts—evolved into a reusable, scalable campaign model that drives acquisition, engagement, and retention.

We’ll break down how local media became a true acquisition channel, how donor recognition (comments, shoutouts, real-time updates) drove engagement, and how simple tools—combined with iterative thinking—can transform a campaign into a movement.

This session includes a live walkthrough of the campaign experience, showcasing the thermometer, donor comment wall, and how digital activity translated directly into live media moments.

This content has been presented to peers across the Feeding America network, demonstrating strong engagement and validation as a replicable model.

After this session, you’ll walk away with a clear, repeatable framework to build your own multi-channel fundraising campaign using tools you already have.

Demo Moment 
This session includes a live walkthrough of the JustGiving campaign, including the real-time thermometer, donor comment wall, and how campaign activity translated into live TV engagement, showing exactly how the model can be replicated.