Recurring giving is the steadiest revenue a nonprofit can build, but most organizations treat it as a button on their donation form instead of a program deserving of the strategy and attention it needs to succeed. In this session, Colin Hunter, co-founder of BetterWorld, will focus on how to launch a dynamic recurring giving program and how to grow it. Where the monthly ask should live, how to turn one-time donors into monthly ones, how to steward monthly donors so they stay and give more, and what to track as the program scales. Colin will walk through the work he has done to drive recurring giving across hundreds of orgs, and talk through specific insights gleaned from an international giving program that significantly grew its recurring base . You'll leave this session with a tactical plan you can execute on today.