Crystal Berry is the Head of Strategic Accounts and Partnerships at BetterWorld, where she leads national system partnerships, strategic accounts, and growth efforts across key sectors. She brings a deep understanding of advancement and the day-to-day realities of building sustainable fundraising programs.

Previously, she served as EVP of Business Development and Marketing at the National Catholic Educational Association (NCEA), oversaw shared-services advancement for Catholic schools in the Diocese of Sacramento, and founded two early stage startups.