Finding Stability in Uncertain Times: How to Grow Your Supporter Base No Matter What the Climate

Over the past few years, key themes in fundraising have emerged that apply to the current economic climate: To withstand periods of uncertainty, organizations must find stability by building a strong base of supporters. In this session, Paige Grainger will share thoughts on how the nonprofit community can grow and sustain its revenue through best-in-class direct marketing engagement practices. In addition, Mary Spiros from the Muscular Dystrophy Association will share how MDA has pursued an investment in sustainer acquisition with a focus on building long term support for their organization.

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