“Stealth applicants” are on the rise in K-12 private schools. These families may never visit the school and instead rely on websites| social media| videos| and online reviews to help decide which school is best for their children. They only initiate contact when filling out an online application. This presents a challenge to K-12 admissions| enrollment| and marketing professionals. How do you attract these families who rely so heavily on technology? Once they’re enrolled| how do you keep them engaged throughout their school experience so they return year after year? Is it possible to turn them into advocates for your school to help recruit more families?