Transforming Midlevel Giving programs with AI and Visualization

Mid-level giving programs are often overlooked for the essential role they play supporting advancement success. In this session| we’ll share how the Georgia Tech Alumni Association is transforming their mid-level giving program with advanced visualization to drive decision-making and increased program participation. With Blackbaud CRM and Microsoft Power BI predictors| we’ll describe how the team is using AI to identify new prospects and improve retention of existing program members. Join Katie Sclafani| Data Analyst| and Kim Bowden| VP of Annual Giving| from the Georgia Tech Alumni Association and Bill Walsh from Blackbaud to learn about the strategy| techniques| and usage of this new generation of transformation.

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