Empower Your Patrons: Leverage Visitor Profiles to Increase Annual Giving and Membership. You have thousands of ticket buyers come through the doors every year, but are you maximizing the potential of these visitors? You could have future members, donors, sustainers, board members, and volunteers visiting without realizing it. Its time to use the data that you have by utilizing patron personas and setting them up on a specific engagement track to guarantee they will do more than just visit once a year. Join former Museum Professionals turned Blackbaud Solutions Experts, Kelly Merrion and Leigh Moring, as they walk you through how you can use wealth analytics and intuitive reporting to identify your guests and increase giving and engagement.