Ashley Smith, Ed.D. is the Director of CRM Applications at the University of Southern California and has over 10 years' experience with CRM technologies. With a background in organizational leadership, her career spans several industries including higher education, healthcare, information technology, development, and marketing and communications. Ashley remains passionate about building cultures that foster diversity, innovation, and commitment to excellence. In her free time, she enjoys being in the kitchen and travelling (usually in search of the world's best food).