Cara Giacomini is the vice president of data, research, and technology for the Council for Advancement and Support of Education. In this role, she leads CASE’s AMAtlas initiative—a primary resource and service provider for data, benchmarking, analytics, and original research to the educational advancement community worldwide, launched by CASE in 2018. Before starting at CASE this August, she spent 20 years at the University of Washington, most recently as the director of advancement analytics. In university advancement, she was instrumental in building a strong data culture where she improved donor outcomes at all levels and pioneered efforts to build infrastructure and expertise in digital analytics. Prior to her work in advancement, she served as a senior research scientist in the information technology department, studying the adoption of educational technologies and the effectiveness of IT services. She received her PhD in English and Textual Studies from the University of Washington in 2003. She is passionate about putting data into action—empowering CASE’s members to utilize AMAtlas resources to answer their most pressing questions and address their evolving needs.