As Territorial Director of Development Data and Innovation at The Salvation Army, Licia is responsible for all things data and innovation. She works with her small but mighty data dream team, supporting all integrated fundraising data systems, managing comprehensive data analytics, facilitating system training, and project managing and implementing programs for different fundraising streams. Licia Donadonibus has led an eclectic career as a database pro with a background in niche-market software facilitation and database consultancy in her many years working in Tech and Not-For-Profit industries. Prior to her current role at The Salvation Army Canada, Licia’s background in facilitation, consultancy and data analysis means she led the sector for regional, national and international charities, as well as with industry software companies. Challenges are what Licia thrives on!