As regulations governing charitable marketing evolve, organisations must navigate the complexities of fundraising governance and the "soft opt-in" model with clarity and confidence. This session will unpack the latest guidance on consent, focusing on how charities can legally and effectively engage supporters while maintaining trust and compliance and provide practical insights into aligning fundraising strategies with data protection obligations.

Key Takeaways:
•    Understanding Soft Opt-In: Learn what the soft opt-in means under current UK data protection law and how it applies specifically to charitable fundraising communications
•    Governance Best Practices: Discover how to implement robust governance frameworks that support compliant and ethical fundraising, including board-level oversight and operational accountability
•    Considerations for Consent: Discuss actionable strategies for integrating consent management into systems and supporter journeys, ensuring transparency and legal compliance across all touchpoints.

This session is sponsored by: