Innovation Track: Harnessing AI for Fundraising Success: Practical Strategies for Donor Engagement and Revenue Growth
3:15 PM - 3:55 PM
Monday, November 24, 2025
Discover the transformative power of artificial intelligence (AI) in the fundraising sector. In this session, we will explore the fundamentals of AI and its adoption within UK charities. Learn how AI can revolutionise donor engagement, optimise campaign effectiveness, and drive substantial growth. Join us for a session filled with real-life use cases and practical insights and gain a tangible understanding of how to leverage AI to advance your mission and achieve your fundraising goals.
Location/Room
Breakout Room 2
Presenters
Gethin James - Blackbaud
Rebecca Williams - Blackbaud
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