Impact Track: Engaging Storytelling in Major Gifts and Corporate asks
3:15 PM - 3:55 PM
Monday, November 24, 2025
Compelling storytelling is more than a creative tool, it’s a strategic asset. This session explores how emotionally resonant narratives can elevate major gift and corporate fundraising efforts, helping teams forge deeper connections with supporters and drive stronger giving outcomes. In this session, fundraisers will leave with practical techniques and real-world examples to craft stories that inspire action and align with donor values.
Key Takeaways:
• Crafting Donor-Centric Narratives: Learn how to build stories that reflect the motivations and interests of major donors and corporate partners, making your asks more relevant and persuasive.
• Storytelling Techniques That Convert: Discover proven methods for structuring impactful stories, from framing challenges to showcasing transformation, that lead to increased engagement and giving
• Embedding Storytelling Across Channels: Explore how to integrate storytelling into pitches, proposals, events, and digital communications to create a consistent and compelling donor experience