Whenever a charity considers an AI tool, the same questions come up from fundraisers, data teams, trustees and IT: what data will it see, and what will it do with that data?

They’re important questions, and the answer varies enormously from one tool to the next.

This session treats AI as a trade-off rather than a yes or no decision: giving a tool more of your data often lets it do more for you, though some of the most useful tools see very little at all. We’ll walk through three levels of that trade-off: from AI that never sees a supporter record, to AI that works with a sample of your data, to AI that knows your supporters well enough to predict and respond to them. Drawing on the experience of Wales Air Ambulance, Alzheimer’s Research UK, Good Innovation and Bridgit, speakers will share real examples at each level, the safeguards that made them acceptable and why complete, connected data in Raiser’s Edge NXT is what allows a charity to move up a level with confidence. Attendees will leave with a new lens for viewing any AI tool: what does it see, and what do I get in return?