Keynote Session: Understanding the Australian Psyche to Enhance Donor Engagement by Neer Korn
9:00 AM - 10:00 AM
Monday, October 21, 2024
Join us for an eye-opening keynote session with renowned social researcher, Neer Korn, who will delve into the intricacies of the Australian psyche and its impact on fundraising. No matter your role, this session will provide you with invaluable research insights to understand and engage your donors more effectively, far beyond what your database alone can uncover.
Key Discussion Points:
- The Australian Psyche and Donor Communication: Example how understanding the unique aspects of the Australian psyche can shape more effective communication strategies with donors.
- Leveraging Insights for Donor Retention: Learn how to apply Neer's insights to attract and retain donors more effectively and empathetically
- Engaging Younger Donors: Discover the challenges of engaging younger donors and how to overcome them.
- Evolving Donor Experience: Understand the shifting expectations of donors and how charities can adapt to provide the experiences that donors seek.
This highly interactive session will encourage active participation, allowing you to ask questions, share experience, and engage in meaningful discussions. Don't miss the opportunity to gain actionable insights that will transform your approach to donor engagement and elevate your organisation's fundraising success.
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