Transforming Fundraising Operations: Inside The Salvation Army’s Performance Engine

10:40 AM - 11:25 AM
Monday, November 10, 2025

What if your charity could plan smarter, deliver faster, and achieve greater impact year after year? 

In this practical and accessible session, Danial Evans, General Manager Fundraising Operations at The Salvation Army Australia, shares the strategy and systems behind six consecutive years of fundraising growth and organisational alignment. While TSA operates at national scale, the frameworks and cultural shifts shared in this session are designed to be adapted and applied in charities of any size.

This session is about clarity, structure, and better ways of working. Whether you are a team of five or fifty, you will find practical ways to strengthen your planning, improve your reporting, and align your team around what matters most.

What You Will Gain

  • Clear planning techniques that show how to link your charity’s goals to real outcomes, no matter your size
  • Actionable insights and real world examples you can adapt to strengthen your own decision making
  • Guidance on how to identify and establish simple yet effective performance frameworks to track what really matters
  • Lessons from digital change initiatives like the One CRM project, with practical takeaways for any budget
  • Ways to build alignment and momentum within small teams or across roles with multiple responsibilities

Why You Should Attend
This session is a practical masterclass in doing more with what you have. Whether you are leading a small team or looking to build a stronger planning approach, you will leave with clear tools and proven methods to lift your performance and create meaningful impact, no matter the size of your organisation.
 

Location/ Room
Cockle Bay 1
Products
Blackbaud CRM, Blackbaud Raiser’s Edge NXT®
Presenters