Across Australia and New Zealand, over $400 million in regular giving has been processed via credit card in the past 12 months through Blackbaud Integrated Payments (formerly Blackbaud Merchant Services). This vast volume of transactions provides a rich, evidence-based dataset that reveals powerful insights into donor behaviour, retention, and program performance.

In this data-driven session, our Senior Manager of Payments Product Management, John Humphreys, shares exclusive benchmarking insights drawn from over $300 million in credit card processing data. Attendees will explore how to optimise every step of the regular giving payment journey—from timing and frequency to transaction success rates—unlocking meaningful improvements in donor retention and long-term revenue.

With more than 10 key metrics to review and multiple variables that can be fine-tuned, this session is essential for any organisation looking to elevate its regular giving program through smarter, data-backed decision-making.

What You’ll Learn

• Best practice strategies for when and how to process regular gifts to maximise success
• Key metrics and benchmarks from across the sector to help you measure and improve performance
• Opportunities for future impact using new Blackbaud innovations, including AI-powered tools
• Real-world examples of how our connected payment ecosystem is driving value for charities

Why You Should Attend

Even a 1% monthly improvement in successful card transactions can have a significant impact on your program’s bottom line. This session will help you uncover hidden opportunities, benchmark your performance, and access insights not typically available to individual organisations.

Whether you're overseeing fundraising operations or shaping strategic initiatives, this session will equip you with the tools and knowledge to drive measurable improvements in your regular giving outcomes.