What if you could transform your entire donor journey using smart, scalable digital strategies?

In this practical and insight-rich session, Chris Kastner, Head of Digital Solutions at Blackbaud Pacific and Jonny Dawson, Digital Marketing and Fundraising Specialist at Digital Ninjas, will walk you through how to build an optimised, technology-driven donor journey - from the first click to long-term retention. With a focus on cost-effective, high-impact digital channels such as Google Ad Grants, Meta, TikTok, and Reddit, this session covers the full funnel from awareness through to conversion and beyond.

You’ll learn how to build compelling user journeys, create seamless digital experiences, and use analytics and automation to personalise engagement at scale. Whether you’re refining an existing campaign or building your first digital program, this session provides the tools and frameworks to increase conversions and deepen supporter relationships.

What You Will Gain

• A full-funnel understanding of the digital donor journey and how to optimise each stage
• Strategies for driving traffic through high-performing campaigns across key digital channels
• Tips for building landing pages that convert, using proven UX/UI principles
• A practical approach to tracking donor behaviour and engagement across platforms
• Insights into automation, thank-you flows, and donor portals that support retention
   

Why You Should Attend
This session is ideal for fundraisers and marketers looking to level up their digital capability. Whether your team is small or you’re managing large-scale programs, you’ll leave with actionable tactics, real-world examples, and a clear roadmap for improving donor experiences and outcomes - no matter your budget.