In today’s competitive fundraising landscape, understanding and engaging donors with precision is more critical than ever. This session explores how charities can better target supporters with the right message at the right time by embracing donor-centric strategies and technologies.

We’ll unpack current trends in:

• Donor lifecycle management
• Donor experience programs
• Marketing automation and multichannel journeys

We’ll dive into how these trends are reshaping the way charities use technology—especially marketing automation, AI, and customer data platforms. You’ll gain insights into how these innovations are being adopted across the sector, and whether the investment needed to power these programs truly delivers value.

We’ll also showcase the range of tools available through Blackbaud, including Constant Contact, HubSpot, Microsoft Power Platform, and the broader SKY Blackbaud Partner Ecosystem.

What You Will Gain:

Attendees will leave with a clear understanding of how to assess their current capabilities and implement tactical plans to increase tailored engagement—and whether the investment in these programs delivers meaningful ROI.