Every campaign, every donation, every supporter journey, every strategic decision, and every AI initiative starts with one thing: the quality of your data. If data is the engine that powers modern nonprofits, data health is the fuel.

As charities invest in fundraising growth, digital transformation, supporter engagement and AI, data quality has become a critical success factor. When data is incomplete, inconsistent or unreliable, it limits personalisation, reporting, automation and decision-making. When data is healthy, teams can move faster, work smarter and deliver better outcomes.

In this workshop, we’ll explore why data health has become a strategic priority and how strong data foundations drive better fundraising performance, supporter experiences and organisational confidence. Drawing from examples from across the sector, we’ll look at practical ways organisations are improving data quality, governance and trust, and why the teams responsible for data are becoming some of the most important enablers of future success.

Because when your data is healthy, everything works better.

WHAT YOU’LL LEARN
•  Why data health underpins fundraising success, supporter engagement and organisational performance
•  How trusted data enables better personalisation, reporting, segmentation and decision-making
•  Why AI, automation and innovation depend on strong data foundations
•  How investment in data quality creates long-term organisational value
•  Practical approaches to improving data quality, governance and user confidence
•  How the role of data and database professionals is evolving as a strategic driver of success    

YOU’LL LEAVE WITH
•  A framework for assessing the health and readiness of your organisation’s data
•  Practical ideas to improve data quality, consistency and trust
•  Opportunities to support stronger fundraising, engagement and reporting outcomes
•  A clearer understanding of how data investments enable future AI and digital initiatives
•  Approaches for building greater organisational confidence in data-driven decision-making    

 WHO SHOULD ATTEND
•  Database administrators
•  CRM managers
•  Data and analytics teams
•  Fundraising operations teams
•  Fundraising leaders
•  Anyone responsible for data quality, reporting, governance or organisational performance