Acquiring and converting donors is no longer a simple click-to-conversion journey. Digital platforms, supporter expectations and giving behaviours have changed, which means success now depends on more than a single campaign, channel or piece of creative.

In this session, we’ll explore what it really takes to reach new audiences, improve conversion and move supporters from first gift to ongoing relationship. We’ll look at how organisations are testing more effectively, developing stronger giving propositions and improving the moments that influence whether someone gives once or stays connected.

You’ll also see practical examples of how donation experiences, online journeys and proof of impact can help turn first-time donors into longer-term supporters.


WHAT YOU’LL LEARN    

• How donor acquisition is changing in today’s digital landscape
• Why testing, creative volume and proposition design matter more than ever
• How to improve the journey from first engagement to first donation
• Practical ways to increase conversion and donor value
• How proof of impact helps move supporters from one-time gifts to ongoing commitment    

YOU’LL LEAVE WITH  

• A clearer picture of how to structure creative and testing for today’s platforms
• Ideas for developing stronger giving propositions and acquisition journeys
• A checklist for reviewing your website and donation conversion experience
• Practical examples of how to encourage one-time donors to become regular givers
• A framework for strengthening the path from prospect to long-term supporter  

WHO SHOULD ATTEND

• Fundraising, marketing and digital leaders
• Campaign and acquisition managers
• Digital fundraising teams
• Individual Giving and Regular Giving teams
• Anyone focused on growing donor acquisition, conversion and lifetime supporter value