Supporter expectations are changing quickly, shaped by the seamless digital experiences people encounter every day. At the same time, charities are under pressure to not only acquire supporters, but retain them, deepen relationships and grow long-term value.

In this session, we’ll explore how leading organisations are creating more personalised, relevant and connected supporter experiences. Through practical examples and real-world insights, we’ll look at the moments that matter most across the supporter journey and how better use of data, digital tools and AI can help teams deliver more timely and meaningful engagement.

The focus is on what stronger supporter experiences make possible: better retention, deeper loyalty, greater lifetime value and more sustainable growth.
 

WHAT YOU’LL LEARN

• How leading organisations are creating more personalised supporter experiences at scale
• The moments that have the greatest impact on loyalty, retention and lifetime value
• How data, digital tools and AI can support more relevant supporter engagement
• Strategies for creating seamless, connected journeys across channels and touchpoints
• How supporter experience influences retention, share of wallet and long-term growth
• How supporter expectations are evolving in a digital and AI-enabled world    

YOU’LL LEAVE WITH

• Practical ideas to enhance supporter experiences across the lifecycle
• A framework for identifying and improving key supporter touchpoints
• Real-world examples of digital innovation in action
• Strategies for using data and AI to deliver more relevant engagement
• Approaches to strengthening loyalty, retention and long-term supporter value
• Clear opportunities to drive sustainable growth through better supporter experiences    

WHO SHOULD ATTEND

• Fundraising, marketing and supporter engagement leaders
• Donor experience and stewardship teams
• Digital fundraising and acquisition teams
• CRM, data and insights teams
• Anyone focused on improving supporter retention, loyalty or lifetime value