Regular giving remains one of the most reliable ways to build predictable, sustainable fundraising revenue. But successful programs don’t happen by accident. They are shaped by a series of decisions across acquisition, stewardship, retention, forecasting, optimisation and investment.

What works for a program in its first year can be very different from what is required to sustain growth over the long term.

In this session, organisations at different stages of the regular giving journey will share the strategies, investments and operational decisions that have shaped their programs. Through real-world experiences and practical examples, we will explore how they developed propositions, selected acquisition channels, designed donor journeys, forecast long-term value, responded to performance challenges and adapted their approach as their programs evolved.

Rather than presenting a single formula for success, this session explores the different levers organisations use to acquire, retain, grow and protect recurring revenue, and how those levers change as programs mature.
 

WHAT YOU’LL LEARN

• The strategies and decisions that drive sustainable regular giving growth
• How successful organisations acquire, retain and grow recurring donors over time
• The donor journeys and stewardship approaches that increase retention and lifetime value
• How to respond to performance challenges, reduce attrition and recover revenue
• The metrics, forecasting approaches and insights that support better decision-making
• How program priorities evolve as regular giving programs mature and scale    

YOU’LL LEAVE WITH

• Practical ideas to strengthen regular giving performance across the donor lifecycle
• A better understanding of the levers that influence acquisition, retention and long-term donor value
• Approaches for improving donor journeys and recurring revenue performance
• Greater confidence in evaluating program performance and identifying growth opportunities
• Strategies for making informed investment, resourcing and optimisation decisions
• Insight into when programs need refinement, additional investment or a change in direction    

WHO SHOULD ATTEND

• Fundraising leaders and managers
• Individual Giving and Regular Giving teams
• Donor retention and stewardship teams
• Digital fundraising and acquisition teams
• Fundraising operations, CRM and data teams
• Anyone responsible for donor acquisition, retention, recurring revenue growth or fundraising performance