Many organisations invest heavily in acquisition and regular giving, but far fewer focus on the next stage of growth: developing and scaling a strong mid-level donor program.

For many charities, some of their most valuable future donors are already in their database. The challenge is identifying high-potential supporters, engaging them in the right way and creating a clear pathway to deeper giving. Without a deliberate strategy, valuable supporters can remain hidden in plain sight.

In this session, we’ll explore how successful organisations are building and scaling mid-level giving programs that increase donor value, strengthen retention and create a stronger pipeline into major gifts. Through practical examples, we’ll look at how organisations identify mid-level donors, design scalable engagement strategies and use data, tools and automation to support growth.

Unlock more value from your existing supporters and build a stronger foundation for long-term fundraising growth.

WHAT YOU’LL LEARN

• Why mid-level giving is one of the biggest untapped opportunities for fundraising growth
• How successful organisations identify and prioritise high-potential donors within their existing supporter base
• Approaches for building mid-level programs that balance personalisation with scale
• How data, technology and automation can support donor identification, engagement and progression
• The strategies that strengthen donor value, retention and long-term giving
• How leading organisations are building a stronger pathway into major gifts    

YOU’LL LEAVE WITH

• Practical ideas for identifying mid-level opportunities within your supporter base
• A clearer understanding of how to structure and scale a mid-level giving program
• Approaches for increasing donor value through stronger engagement and stewardship
• Greater confidence in using data and tools to support program growth
• Strategies for creating a clear pathway from acquisition and regular giving to major donor development
• Inspiration for building a sustainable and commercially viable mid-level program

WHO SHOULD ATTEND

• Fundraising leaders and managers
• Individual Giving and Regular Giving teams
• Donor development and stewardship teams
• Digital fundraising and acquisition teams
• CRM, database and fundraising operations teams
• Anyone responsible for improving donor value, retention, fundraising growth or ROI