Margaret Williams has served in prospect research leadership roles in both the higher education and the healthcare sectors for 27 years. Currently, she serves as the prospect research and strategy officer at Avera Foundation in Sioux Falls, South Dakota. At Avera, Margaret creates campaign strategies, manages and analyzes the prospect pipeline and moves management, and sets best practices for prospect data integrity. She is an active member of APRA and frequent presenter at industry events such as APRA International, AFP-South Dakota Chapter, and BBCON. In 2015, Margaret received the "Professional of the Year" award from Apra. The award recognizes outstanding prospect development professionals who have had a significant positive impact on their organization's success in achieving their mission. It is intended to recognize the skills, talents and accomplishments of professionals who go above and beyond the scope of their core duties and play a critical leadership role in their organizations.