Blackbaud Guided Fundraising: A Recipe for Multichannel Success

Phonathon programs have changed. How are you adapting? Join Heidi Hopewell, assistant director of loyalty giving at South Dakota State University Foundation, and Cody Torchia-Lynch, Blackbaud business consultant, for an overview of best practices for Blackbaud Guided Fundraising. Heidi is an experienced manager using the solution and has stepped up as a leader for A/B testing on SDSU's giving channels. Whether you are a current Blackbaud Guided Fundraising user or exploring the tool for the first time, there will be strategies and resources to engage more donors and raise more dollars for your phonathon program!

Friday, October 15, 2021
12:35 PM - 1:05 PM (EDT)
Organization Type (dont use)
Higher Education Institutions
Job Type
Development / Advancement
Solution Focus
Direct Marketing, Fundraising, Marketing
Blackbaud Solutions
Blackbaud Guided Fundraising™
Knowledge Level