Guided Fundraising: A Recipe for Multi-Channel Success

Phonathon programs have changed. How are you adapting? Join Heidi Hopewell, Assistant Director of Loyalty Giving at South Dakota State University Foundation, and Blackbaud Business Consultant, Cody Torchia-Lynch for an overview of best practices for Blackbaud Guided Fundraising. Heidi is an experienced manager using Blackbaud Guided Fundraising, and has stepped up as a leader for A/B testing on SDSU's giving channels. Whether you are a current Blackbaud Guided Fundraising user or exploring the tool for the first time, there will be strategies and resources to engage more donors and raise more dollars for your phonathon program!

Organization Type
Higher Education Institutions
Higher Education
Job Type
Development / Advancement
Solution Focus
Direct Marketing, Fundraising, Marketing
Blackbaud Solutions
Blackbaud Guided Fundraising™
Knowledge Level
Intermediate: 1-3 years of experience with the topic/product; comfortable with basic functions; looking to dive deeper